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Online Social Research: Methods, Issues, and Ethics (Digital
Formations Series, Vol. 7 – Steve Jones, Series Editor) Online Social Research: Methods, Issues, and Ethics is a collection of essays by veteran online researchers who provide testimonial illustrations as to how traditional research methods may be modified for effective online research as well as identify and discuss the critical issues and dilemmas encountered. The former serves as a resource for teachers, students, and researchers who utilize online environments for information gathering. The latter is designed to stimulate ongoing debates and creative ideas about an as yet nonregulated arena of research. Online Social Research addresses online research in the fields of communication, journalism, sociology, psychology, marketing, education, and medicine, as well as related disciplines that may have occasions to utilize surveys, interviews, and observations for information gathering in online environments. Since this book deals with methodological consideration, it is designed as a text for research methods classes as well as a resource for researchers. Contents Prologue:
Online Environments and Interpretive Social Research
Part I—Methods of Online Social Research Introduction:
Technological Environments and the Evolution of Social Research Methods Reengineering
Focus Group Methodology for the Online Environment Researching
OURNET: A Case Study of a Multiple Methods Approach Managing
Visibility, Intimacy, and Focus in Online Critical Ethnography “Seeing
and Sensing” Online Interaction: An Interpretive Interactionist
Approach to USENET Support Group Research
Part II—Issues of Online Social Research Introduction:
Opportunities and Challenges in Methodology and Ethics Surviving
the IRB Review: Institutional Guidelines and Research Strategies Participants
and Observers in Online Ethnography: Five Stories About Identity Representation
in Online Ethnographies: A Matter of Context Sensitivity Research
Paparazzi in Cyberspace: The Voices of the Researched
Part III—Ethics of Online Social Research Introduction:
Ethics and Internet Studies Reexamining
the Ethics of Internet Research: Facing the Challenge of Overzealous Oversight Issues
of Attribution and Identification in Online Social Research “Electronic
Eavesdropping”: The Ethical Issues Involved in Conducting a Virtual
Ethnography “NEED
HELP ASAP!!!”: A Feminist Communitarian Approach to Online Research
Ethics
Epilogue:
Are We There Yet? Emerging Ethical Guidelines for Online Research |
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Mark D. Johns is Assistant Professor in the Department of Communication/Linguistics at Luther College in Decorah, Iowa. He received his Ph.D. in mass communication from the University of Iowa. His research interests include social impacts of new communication technologies and intersections of media, religion, and culture.
Shing-Ling Sarina Chen is Associate Professor of Mass Communication at the University of Northern Iowa. She received her Ph.D. in mass communication from the University of Iowa. Her research interests include communication technologies and social structures, electronic media and the community, audience experiences, and social relationships in cyberspace.
G. Jon Hall is Professor Emeritus at the University of Northern Iowa (UNI). He received his Ph.D. in communication from Southern Illinois University, Carbondale. During his twenty-eight-year tenure in the Department of Communication Studies at UNI, he has established a diversified record of articles and papers for publication and presentation.